Zeff, Robbin. <br/><br/>
Advertising on the Internet / 
Robbin Zeff, Brad Aronson 
 - 2nd ed 
 - New York :  John Wiley & Sons,  c1999 
 - xii, 436 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471344044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet advertising--Directories.<br/>Internet advertising--Computer network resources.<br/>Internet advertising--Rates.
<br/><br/><label>Dewey Class. No.: </label>658.80025  / Z43A