@book{39640,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and promotion : an integrated marketing communications perspective /},
	publisher = {McGraw-Hill,},
	year = {c2004},
	series = {The McGraw-Hill/Irwin series in marketing},
	address = {Boston :},
	edition = {6th ed}
}