Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 6th ed 
 - Boston :  McGraw-Hill,  c2004 
 - xxvi, 779, [67] p. :  ill. ;  28 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072536764 0071214380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B427A 2004