TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072536764
U1  - 659.1 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -