Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund 
 - 7th ed 
 - Mason, OH :  Thomson/South-Western,  c2003 
 - xix, 748 p. :  ill. ;  26 cm. 
<br/><br/>Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases 
<br/><br/><label>ISBN: </label>0030350840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Business--Research.
<br/><br/><label>Dewey Class. No.: </label>658.403072  / Z68B