TY  - BOOK
AU  - Zikmund,William G.
TI  - Business research methods
SN  - 0030350840
U1  - 658.403072 
PY  - 2003///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Management
KW  - Research
KW  - Business
N1  - Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
ER  -