TY - BOOK AU - Kaplan,Robert S AU - Norton,David P TI - Strategy maps : converting intangible assets into tangible outcomes SN - 1591391342 U1 - 658.4012 PY - 2004/// CY - Boston PB - Harvard Business School Press KW - Strategic planning KW - Intangible property KW - Management KW - Human capital N1 - Strategy maps -- Operations management processes -- Customer management processess -- Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations ER -