Hartley, Robert F. <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley 
 - 9th ed 
 - Hoboken, NJ :  John Wiley,  c2004 
 - viii, 360 p. ;  23 cm 
<br/><br/>Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes 
<br/><br/><label>ISBN: </label>0471446386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies--United States
<br/><br/><label>Dewey Class. No.: </label>658.800973  / H332M