00845nam a2200229 a 4500 vtls000046416 MTX 040817s2004 000 0 eng d 0471446386 201607252142 VLOAD 1 STAFF MATRIX 201507161444 VLOAD 201306271804 VLOAD 200408171005 prasittichai PBRU 658.800973 H332M Hartley, Robert F. 70556 Marketing mistakes and successes / Robert F. Hartley 9th ed Hoboken, NJ : John Wiley, c2004 viii, 360 p. ; 23 cm Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes Marketing United States Case studies 70557 200408 1 43621 43621 0 0 0 0 ENGfl4 PBRU PBRU 1005 2004-09-28 636.00 0 658.800973 H332M 1000121382 2018-06-21 00:00:00 1 2018-06-21 1