TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471446386
U1  - 658.800973 
PY  - 2004///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Marketing wars -- Great comebacks -- Managing change and crises -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes
ER  -