Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton 
 - 11th ed 
 - Boston :  McGraw-Hill,  c1997 
 - xxi, 624, [84] p. :  illus 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070189544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / E85M