TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
T2  - McGraw-Hill series in marketing
SN  - 0070189544
U1  - 658.8 
PY  - 1997///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
ER  -