Fetter, Henry D. <br/><br/>
Taking on the Yankees :  winning and losing in the business of baseball, 1903-2003 / 
Henry D. Fetter 
 - New York :  W.W. Norton & Company,  c2003 
 - xi, 461 p. :  ill. ;  24 cm. 
<br/><br/>Going to "Goatville" The rise of the Yankees. The fall of the Giants -- The residue of design? The problem. The opportunity. The ambiguous payoff -- A rich man and a despised man. The case against Brooklyn. Stadium games. From East to West -- Damn Yankees, after all. A dynasty stumbles. Freeing the serfs. Playing under new rules 
<br/><br/><label>ISBN: </label>0393057194 
<br/><br/><label>Subjects--Corporate Names: </label><br/>New York Yankees (Baseball team)--History
<br/><br/><label>Subjects--Topical Terms: </label><br/>Baseball--Economic aspects--History--United States<br/>Baseball--History--United States
<br/><br/><label>Dewey Class. No.: </label>796.357  / F421T