TY  - BOOK
AU  - Fetter,Henry D.
TI  - Taking on the Yankees: winning and losing in the business of baseball, 1903-2003 
SN  - 0393057194
U1  - 796.357 
PY  - 2003///
CY  - New York
PB  - W.W. Norton & Company
KW  - New York Yankees (Baseball team)
KW  - History
KW  - Baseball
KW  - Economic aspects
KW  - United States
N1  - Going to "Goatville" The rise of the Yankees. The fall of the Giants -- The residue of design? The problem. The opportunity. The ambiguous payoff -- A rich man and a despised man. The case against Brooklyn. Stadium games. From East to West -- Damn Yankees, after all. A dynasty stumbles. Freeing the serfs. Playing under new rules
ER  -