02075nam a2200289 a 4500 vtls000049204 MTX 050330s1997 nyua 001 0deng d 0026406012 201607252248 VLOAD 1 STAFF MATRIX 201507161438 VLOAD 201306271905 VLOAD 200503301329 sawat PBRU 658.8 F222M Farese, Lois Schneider 73878 Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk 2nd ed New York : Glencoe/McGraw-Hill, c1997 xx, 620 p. : ill. ; 28 cm. Marketing is all arounds us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objections -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning? -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Careers in marketing -- Making your career decision -- Finding and applying for a job Marketing 19322 Business educations 73879 Kimbrell, Grady 73880 Woloszyk, Carl A. 73881 200503 1 46301 46301 0 0 0 0 ENGfl4 PBRU PBRU 1005 2005-04-12 0.00 0 658.8 F222M 1000124542 2018-06-21 00:00:00 2 2018-06-21 1 0 0 0 0 ENGfl4 PBRU PBRU 1005 2005-04-12 0.00 0 658.8 F222M 1000124541 2018-06-21 00:00:00 1 2018-06-21 1