TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell,Grady
AU  - Woloszyk,Carl A.
TI  - Marketing essentials
SN  - 0026406012
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - Glencoe/McGraw-Hill
KW  - Marketing
KW  - Business educations
N1  - Marketing is all arounds us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objections -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising  media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning? -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Careers in marketing -- Making your career decision -- Finding and applying for a job
ER  -