TY  - BOOK
AU  - Masterman,Guy
TI  - Strategic sports event management: an international approach 
SN  - 0750659831
U1  - 796.069 
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - Sports administration
KW  - Cross-cultural studies
N1  - Sports events industry -- Event organizations -- Sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- Bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation
ER  -