Lake, Laura <br/><br/>
Consumer behavior for dummies / 
by Laura Lake 
 - Hoboken, N.J. :  Wiley,  c2009 
 - xviii, 362 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470449837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / L192C