Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman, Dhruv Grewal, R. Krishnan 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  c2007 
 - xxii, 638 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780618660636 0618660631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / P223M