01958nam a2200277 a 4500 vtls000064405 MTX 130321s2010 at a 001 0 eng d 9780538743778 0538743778 201507201700 VLOAD 1 STAFF MATRIX 201306272123 VLOAD 201303211357 admin 201103101526 pawinee PBRU 658.83 I11M Iacobucci, Dawn 93223 Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill 10th ed. Australia : South-Western, 2010 xx, 604 p. : ill. ; 26 cm. Part 1: Marketing research and the research process -- Marketing research : it's everywhere! -- Alternative approaches to marketint intelligence -- The research process and problem formulation -- Part 2: Determine research design -- Research design, exploratory research, and qualitative data -- Descriptive research -- Causal designs -- Part 3: Design data-collection methods and forms -- Data collection : secondary data -- Data collection : primary data -- Questionnaires and data-collection forms -- Attitude measurement -- Part 4: Sample design for data collection and sample size -- Sampling procedures -- Determining sample size -- Field procedures for collecting the data -- Part 5: Data analysis and interpretation -- Preprocessing the data, and doing cross-tabs -- Data analysis - basic questions -- Are my groups the same of different? -- Are these variables related? -- Multivariate data analysis -- Part 6: The research report -- The research report Marketing research 8406 Churchill, Gilbert A. 36138 201102 1 61232 61232 0 0 0 0 ENGfl4 PBRU PBRU 1005 2011-03-24 1097.00 0 658.83 I11M 1000161933 2018-06-21 00:00:00 1 2018-06-21 1