Czinkota, Michael R. <br/><br/>
Principles of international marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen 
 - 9th ed. 
 - Australia :  South-Western,  2010 
 - xxviii, 693, [24] p. :  ill. ;  28 cm. 
<br/><br/> "International edition" -- cover 
<br/><br/>Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future 
<br/><br/><label>ISBN: </label>9781439041376 1439041377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / C998P