01816nam a2200301 a 4500 vtls000064409 MTX 20251111152516.0 130321s2010 at a 001 0 eng d 9781439041376 1439041377 201507201703 VLOAD 1 STAFF MATRIX 201306272123 VLOAD 201303211357 admin 201103101600 pawinee PBRU 658.84 C998P Czinkota, Michael R. 93228 Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen 9th ed. Australia : South-Western, 2010 xxviii, 693, [24] p. : ill. ; 28 cm. "International edition" -- cover Part 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future Export marketing 52854 Ronkainen, Ilkka A. 93229 201102 1 61236 61236 0 0 0 0 ENGfl4 PBRU PBRU 1005 2011-03-24 695.00 0 658.84 C998P 1000161934 2018-06-21 00:00:00 1 2018-06-21 1