01750nam a2200289 a 4500001001400000003000400014005001700018008004100035020001800076020001500094039010600109040000900215082001800224100003200242245008500274250001200359260003800371300004300409500003700452505074900489650002801238700003101266910001101297942000601308999001701314952012901331vtls000064409MTX20251111152516.0130321s2010    at a          001 0 eng d  a9781439041376  a1439041377 9a201507201703bVLOADc1dSTAFF MATRIXc201306272123dVLOADc201303211357dadminy201103101600zpawinee  aPBRU04a658.84bC998P1 aCzinkota, Michael R.99322810aPrinciples of international marketing /cMichael R. Czinkota, Ilkka A. Ronkainen  a9th ed.  aAustralia :bSouth-Western,c2010  axxviii, 693, [24] p. :bill. ;c28 cm.  a"International edition" -- cover2 aPart 1: The international marketing environment -- The global marketing imperative -- The economic environment -- Trade policy and institutions -- The cultural environment -- The legal and political environment -- Part 2: International market entry and development -- Strategic planning -- Marketing organization, implementation, and control -- Research -- Market entry and expansion -- Part 3: Export marketing mix -- Product adaptation -- Export pricing -- Marketing communication -- Distribution management -- Part 4: The global marketing mix -- Global product management and branding -- Global services -- Global logistics and materials management -- Global pricing -- Global promotional strategies -- International marketing and the future 0aExport marketing9528541 aRonkainen, Ilkka A.993229  a201102  c1  c61236d61236  001040708ENGfl4aPBRUbPBRUc1005d2011-03-24g695.00l0o658.84 C998Pp1000161934r2018-06-21 00:00:00t1w2018-06-21y1