Rosen, Michael J. Donor-centered planned gift marketing / Michael J. Rosen - Hoboken, N.J. : John Wiley, c2011 - 347 p. ; 25 cm. ISBN: 9780470581582 Subjects--Topical Terms: Deferred givingzUnited StatesDeferred givingFund raising Dewey Class. No.: 658.15 / R813D