Woodburn, Diana <br/><br/>
Key account management :  the definitive guide / 
Diana Woodburn and Malcolm McDonald 
 - 3rd ed. 
 - chichester, West Sussex, U.K. :  Wiley,  2011 
 - xx, 476 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780470974155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts<br/>Marketing--Key accounts
<br/><br/><label>Dewey Class. No.: </label>658.8  / W884K