TY  - BOOK
AU  - Woodburn,Diana
AU  - Mcdonald,malcolm
TI  - Key account management: the definitive guide 
SN  - 9780470974155
U1  - 658.8 
PY  - 2011///
CY  - chichester, West Sussex, U.K.
PB  - Wiley
KW  - Selling
KW  - Key accounts
KW  - Marketing
ER  -