Barber, Peggy. <br/><br/>
Building a buzz  libraries & word-of-mouth marketing /  [electronic resource] : 
Peggy Barber and Linda Wallace. 
 - Chicago :  American Library Association,  2010. 
 - xii, 95 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0838910114 (alk. paper) 9780838910115 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Libraries--Public relations.<br/>Libraries--Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>Z716.3  / .B37 2010 
<br/><br/><label>Dewey Class. No.: </label>021.7