00999nam a2200265 a 4500 vtls000068804 MTX 160715s2010 ilua b 001 0 eng 0838910114 (alk. paper) 9780838910115 (alk. paper) 201607151113 staff 1 STAFF MATRIX 201306272307 VLOAD 201211201327 staff Z716.3 .B37 2010 021.7 22 Ebook Barber, Peggy. 99622 Building a buzz [electronic resource] : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. Chicago : American Library Association, 2010. xii, 95 p. : ill. ; 28 cm. Libraries Marketing. 99616 Libraries Public relations. 90138 Libraries United States Marketing Case studies. 99623 Wallace, Linda K. 99624 http://portal.igpublish.com/iglibrary/search/ALAB0000161.html 10 65527 65527