TY  - BOOK
AU  - Barber,Peggy
AU  - Wallace,Linda K.
TI  - Building a buzz: libraries & word-of-mouth marketing 
SN  - 0838910114 (alk. paper)
AV  - Z716.3 .B37 2010
U1  - 021.7 22
PY  - 2010///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Marketing
KW  - Public relations
KW  - United States
KW  - Case studies
UR  - http://portal.igpublish.com/iglibrary/search/ALAB0000161.html
ER  -