Hauptly, Denis J. Something really new : three simple steps to creating truly innovative products / [electronic resource] Denis J. Hauptly. - New York : American Management Association, c2008. - xii, 242 p. : ill. ; 24 cm. ISBN: 0814400329 (hardcover) 9780814400326 (hardcover) Subjects--Topical Terms: New products.Product management. LC Class. No.: HF5415.153 / .H38 2008 Dewey Class. No.: 658.5/75