TY  - BOOK
AU  - Hauptly,Denis J.
TI  - Something really new: three simple steps to creating truly innovative products 
SN  - 0814400329 (hardcover)
AV  - HF5415.153 .H38 2008
U1  - 658.5/75 22
PY  - 2008///
CY  - New York
PB  - American Management Association
KW  - New products
KW  - Product management
UR  - http://portal.igpublish.com/iglibrary/search/AMAB0000003.html
ER  -