Urbany, Joel. Fundamentals of global strategy: a business model approach/ [electronic resource] Fundamentals of global strategy/Cornelis A. De Kluyver. - New York, N.Y. : Business Expert Press, 2010 ISBN: 1606490737 (ebook) 9781606490938 (ebook) Subjects--Topical Terms: Corporations--Growth.Marketing--management.Marketing--Planning.Strategic planning. LC Class. No.: HF5415.13 / .U73 2010eb Dewey Class. No.: 658.802