Kumar, Piyush. <br/><br/>
Decision equity  the ultimate metric to connect marketing actions to profits /  [electronic resource] : 
Piyush Kumar, Kunal Gupta 
 - New York  :  Business Expert Press,  2011 
 - xiii, 181 p. :  23 cm. 
<br/><br/><label>ISBN: </label>1606491938 9781606491935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K853 2011