00842nam a2200229 a 4500 vtls000068932 MTX 160715s2011 nyu b 001 0 eng d 1606491938 9781606491935 201607151112 staff 201606281313 maprang 201306272309 VLOAD 201211201331 staff HF5415.135 .K853 2011 Ebook Kumar, Piyush. 99848 Decision equity [electronic resource] : the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta New York : Business Expert Press, 2011 xiii, 181 p. : 23 cm. Marketing Decision making 54784 Gupta, Kunal, 1969- 99849 http://portal.igpublish.com/iglibrary/search/BEPB0000057.html 10 65651 65651