TY  - BOOK
AU  - Kumar,Piyush
AU  - Gupta,Kunal
TI  - Decision equity: the ultimate metric to connect marketing actions to profits 
SN  - 1606491938
AV  - HF5415.135 .K853 2011
PY  - 2011///
CY  - New York
PB  - Business Expert Press
KW  - Marketing
KW  - Decision making
UR  - http://portal.igpublish.com/iglibrary/search/BEPB0000057.html
ER  -