@book{65703,
	author = {Wong, Ho Yin. and Radel, Kylie.},
	title = {Building a marketing plan},
	publisher = {Business Expert Press,},
	year = {2011.},
	address = {New York  :},
	url = {http://portal.igpublish.com/iglibrary/search/BEPB0000113.html}
}