TY  - BOOK
AU  - Wong,Ho Yin
AU  - Radel,Kylie
AU  - Ramsaran-Fowdar,Rooma R.
TI  - Building a marketing plan: a complete guide 
SN  - 1606491067 (ebk.)
U1  - 658.8 23
PY  - 2011///
CY  - New York
PB  - Business Expert Press
KW  - Marketing
KW  - management
KW  - Planning
UR  - http://portal.igpublish.com/iglibrary/search/BEPB0000113.html
ER  -