TY  - BOOK
AU  - Peter Cheverton
TI  - How come your brand isn't working hard enough ?: the essential guide to brand management
SN  - 0749437286
PY  - 2002///
PB  - Kogan Page Limited
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000167.html
ER  -