@book{65966,
	author = {Villanueva, Julian;Hanssens, Dominique M.},
	title = {Customer equity:},
	publisher = {Now Publishers Inc.,},
	year = {2007},
	series = {Foundations and Trends? in Marketing},
	url = {http://portal.igpublish.com/iglibrary/search/NOWB0000007.html}
}