Villanueva, Julian;Hanssens, Dominique M. <br/><br/>
Customer equity:  measurement, management and research opportunities /  [electronic resource] 
Customer equity/Villanueva, Julian;Hanssens, Dominique M. 
 -  Now Publishers Inc.,  2007 
 - Foundations and Trends? in Marketing .
<br/><br/><label>ISBN: </label>1601980106 9781601980106