00779nam a2200205 a 4500 vtls000069261 MTX 160715s 001 0 eng d 1601980106 9781601980106 201607151117 staff 201606270949 maprang 201306272315 VLOAD 201211201338 staff NULL Ebook Villanueva, Julian;Hanssens, Dominique M. 100279 Customer equity: measurement, management and research opportunities / [electronic resource] Customer equity/Villanueva, Julian;Hanssens, Dominique M. Now Publishers Inc., 2007 Foundations and Trends? in Marketing http://portal.igpublish.com/iglibrary/search/NOWB0000007.html 10 65966 65966