TY  - BOOK
AU  - Villanueva,Julian;Hanssens,Dominique M.
TI  - Customer equity: measurement, management and research opportunities 
T2  - Foundations and Trends? in Marketing
SN  - 1601980106
PY  - 2007///
PB  - Now Publishers Inc.
UR  - http://portal.igpublish.com/iglibrary/search/NOWB0000007.html
ER  -