00923nam a22002418a 4500 vtls000069327 MTX 160715s2010 nyu b 001 0 eng 9780814416204 201607151114 staff 1 STAFF MATRIX 201507161443 VLOAD 201306272316 VLOAD 201211201352 staff HF5415.1265 .H3665 2010 658.8/02 22 Ebook Harden, Leland. 100426 Marketing by the numbers : [electronic resource] how to measure and improve the ROI of any campaign / Leland Harden and Bob Heyman. New York : Amacom-American Management Association, 2010. p. cm. Internet marketing Case studies. 100427 Internet marketing. 61159 Heyman, Bob, 1948- 100428 http://portal.igpublish.com/iglibrary/search/AMAB0000670.html 10 66030 66030