TY  - BOOK
AU  - Sanders,G.Lawrence
TI  - Developing new products and services: Learning, differentiation and innovation
SN  - 1606492411 (pbk.)
PY  - 2011///
CY  - New york
PB  - Business expert press
UR  - http://portal.igpublish.com/iglibrary/search/BEPB0000079.html
ER  -