00662nam a2200181u  4500001001400000003000400014008004100018020002200059020002500081039008900106099001000195100003200205245010800237260004500345856006600390942000700456999001700463vtls000069371MTX160715s2011    nyua     b    001 0 eng d  a1606492411 (pbk.)  a9781606492413 (pbk.) 9a201607151105bstaffc201606281416dmaprangc201306272317dVLOADy201211201357zstaff  aEbook1 aSanders, G. Lawrence99988110aDeveloping new products and servicesh[electronic resource] :bLearning, differentiation and innovation  aNew york :bBusiness expert press,c201141uhttp://portal.igpublish.com/iglibrary/search/BEPB0000079.html  c10  c66074d66074