Fuller, Gordon W.
food product development : from concept to marketplace /
Gordon W. Fuller
- 3rd ed.
- New York : CRC Press, c2011
- xix, 487 p. : ill. ; 25 cm.
9781439818640
Food--Marketing
Food--Research
New products--Marketing
Product management
Food industry and trade--Technological innovations
664.0068 / F965N