Blattberg, Robert C. <br/><br/>
Perspectives on promotion and database marketing :  the collected works of Robert C Blattberg / 
editor Greg M Allenby 
 - New Jersey :  World Scientific,  c2010 
 - xi, 316 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9789814287050 9814287059 
<br/><br/><label>Subjects--Personal Names: </label><br/>Blattberg, Robert C., 1942- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / B644P