01061nam a2200265 a 4500 vtls000069667 MTX 130321s2010 njua 000 0 eng d 9789814287050 9814287059 201507201704 VLOAD 1 STAFF MATRIX 201507161522 VLOAD 201507161450 VLOAD 201212041451 maprang PBRU 658.872 B644P Blattberg, Robert C. 100927 Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor Greg M Allenby New Jersey : World Scientific, c2010 xi, 316 p. : ill. ; 26 cm. Blattberg, Robert C., 1942- 100928 Database marketing 100929 Allenby, Greg M. (Greg Martin), 1956 100930 201212 1 66368 66368 0 0 0 0 ENGfl4 PBRU PBRU 1005 2012-12-04 5770.00 0 658.872 B644P 1000170066 2018-06-21 00:00:00 1 2018-06-21 1