TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Allenby,Greg M.
TI  - Perspectives on promotion and database marketing: the collected works of Robert C Blattberg 
SN  - 9789814287050
U1  - 658.872 
PY  - 2010///
CY  - New Jersey
PB  - World Scientific
KW  - Blattberg, Robert C.,
KW  - Database marketing
ER  -