Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications / 
David L. Loudon, Albert J. Della Bitta 
 - 4th ed 
 - New York :  McGraw-Hill,  1993 
 - 788 p. :  illus 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L886C